As part of our ongoing collaboration with Thai Wacoal, we continue to work together to promote PET bottle recycling and demonstrate how strong partnerships can create shared value for society and the environment through the Upcycling for Life project.
In December 2025, we launched a two-month PET collection campaign designed to encourage the public and nearby communities to give used PET bottles new life, supporting circular-economy practices in a practical and accessible way.
The campaign features two key activities. The first, Bottles for Cups, takes place at Cups Café Chinatown in Bangkok, where participants can exchange 10 PET bottles for a complimentary drink. The second, Bottles for Underwear, engages nearby communities by offering a free underwear item in exchange for 30 PET bottles. Together, these activities raise awareness of PET recycling while encouraging community participation through simple, everyday actions.
Through this campaign, we aim to collect at least 15,000 PET bottles, further strengthening circularity efforts and local engagement. To date, more than 10,000 PET bottles (220 kg) have already been collected from over 300 participants, reflecting strong community response.
By working together, we are turning collaboration into tangible environmental impact, reinforcing the value of partnership, and advancing circular-economy solutions that benefit both communities and the environment.
